November 11, or 11.11, is known as
'Singles day' in China and parts of Asia, and it celebrates the fine
bachelor life. With festivities taking place throughout the country,
Chinese Xiaomi powerhouse spotted quite the opportunity to unload
some more of its super-high value wears on the market. It reportedly
sold off some 110,000 Xiaomi Mi3, 110,000 Xiaomi Hongmi (Red Rice),
110,000 Xiaomi Mi2S and 50,000 Xiaomi Boxes. In a day. Grossing some
500 million Chinese yuan, or about $82 million.
This only seems crazy if you aren't
aware of the row Xiaomi has been on lately – it has sold off
hundreds of thousands of their phone in literally minutes. It's
already surpassed Apple in its homeland in terms of sales, and the
company has quickly become a point of pride for techies from the
Middle Kingdom. Sometimes referred to as the Apple of China, the
company has actually shown that it's quite sensitive (and unhappy)
about its nickname, and
it actually considers itself more of an Amazon-type-deal.
Xiaomi really hasn't been on our
radars for that long, though it currently appears sure to stay, and
perhaps more, seeing as ex-Googler
Hugo Barra has joined the team and is said to be working to help
the company go international. If you aren't feeling excited about the
prospect right about now, it's likely only because you haven't
acquainted yourself with Xiaomi's best: the Mi3, and more importantly
– its frugal price tag.
Bonus piece: some enterprising
individual has made a GIF out of Hugo Barra's helping hand on the
manufacturing floor.
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