Apple is no stranger to
actually inventing machines to suit the vision of Jony Ive's team,
rather than the other way around. It made its own granite-based tool for
measuring the motion sensor tech in its iPhones, as well as a process
for laminating the display package to the cover glass, thus making
devices thinner. Its engineers also developed mass application of a way
to make anti-reflection coating particles stick to the screen with an
electric charge - a process used before in medical equipment and
telescope building, but never on a grand scale.
This could mean that Apple is both trying
to secure competitive advantage for its manufacturing process going
forward, buying out the most advanced production machinery out there,
and at the same time aiming to exert more direct control over its
manufacturing chain, whose relentless pursuit of thinning margins often
results in stories of exploitation and worker suffering, that no doubt affect Apple's image.
As per an analyst with Frost & Sullivan, who has dedicated some research on the tools of Apple's design trade: “Their
designs are so unique that you have to have a very unique manufacturing
process to make it. Apple has so much cash that they can invest in
cutting-edge, world-class machinery that is typically used for aerospace
and defense.”
In any case, $10.5
billion can buy a lot of NASA-grade equipment, so we are eager to find
out about the designs that will come out of Cupertino, made possible by
these machines.
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