The
data comes from Kantar Worldpanel ComTech which took a look at
smartphone sales for the three month period ending in October 2013.
Kantar found that Android is still dominating the continent with 70.9%
of smartphone sales. Apple held steady at 15.8%, but Windows Phone has
continued to grow and now accounts for 10.2% of smartphone sales in the 5
largest European regions, which is up from 9.2% back
in August. In the U.S., Windows Phone grew its share to 5%. Windows
Phone growth, much like Android, is driven more by the low-end devices
like the Lumia 520, even though the high-end devices have sold well.
Windows
Phone saw growth throughout Europe, but the U.K. saw the largest jump,
nearly tripling to 11.9% of sales. France saw WP share rise from 5.1% to
12.5%; and, in Italy WP overtook iOS and rose to 16.1%, while iOS
dropped to 10.1%. The rest of the picture didn't change much. Android is
still in the lead overall, and the only region where Android doesn't
hold more than 50% of the market is in Japan, where iOS makes up 61.1%
of sales.
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